MaaS, the ultimate travel management application ?

Adept of concepts articulated around the smart city (the intelligent city) which aims to make cities evolve in a sustainable environment? Including responsible urbanization, intelligent housing, but also modes of transportation and intelligent mobility management. The MaaS (Mobility as a Service) application, also known as “service mobility”, focuses on the field of mobility, and more generally on micro-mobility. This concept enables, among other things, public solutions to be mixed with private, individual and collective services, and all this can be accessed via an application.

Is this the mobility solution of tomorrow? Can it change the behavior of passengers in their use of transportation? Let’s set out to discover a rich and complex phenomenon, but also one that holds out hope for the future of our society.

 

What is MaaS ?

Interconnexion des services de mobilité

Mobility as a Service is based on the unification of transport services. Its initial objective is to merge multimodal information and ticketing tools to enable users to get from point A to point B. By centralizing a range of transportation solutions, it makes trips smoother and simpler by offering alternatives to the private car and encourages the use of new forms of mobility such as bicycles, car-sharing, freefloating scooters and public transportation.

The term MaaS comes from the world of information technology, more precisely Software as a Service (SaaS) when you use software that does not load on your company’s server or on your computer. This type of SaaS platform has become widespread in recent years thanks to connectivity and cloud computing. It is a software distribution model in which a third party provider hosts its customers’ applications and makes them available through the use of the Internet. This type of platform allows, among other things, to own, maintain and administer software and infrastructure “on site”.

In reality, on the internet we use these types of software remotely on a daily basis. Around mobility, there are multimodal applications such as Google Maps or City Mapper, for example, which process GPS data in order to geolocalize users. They provide real-time information thanks to a tracking system concerning the availability of the different modes of transport. On the other hand, they do not allow for intermodal solutions, which is why by integrating data and predictive algorithms, with MaaS, users’ journeys should be even smoother because it simplifies the switch from one mode of transportation to another for a single trip, providing centralized information, reservations and payment.

In the case of MaaS, the term is used to designate the various mobility service offers that include alternatives to the individual vehicle, as well as the tools that provide access to these offers. When breaking down the term MaaS, “Mobility” brings together all the solutions, and “as a Service” all the tools to access them.

 

The genesis of the concept

Whim is one of the most cited examples when talking about MaaS. Its global offer is quite simple, it is a mobile application allowing access to several mobility services (bicycles, car-sharing, public transport, cabs, VTC, etc.). The Finnish company has implemented this type of service in the city of Helsinki and continues to grow in other cities around the world, such as Tokyo and Singapore.

In Western Europe, the application that is closest to MaaS was launched by the Berlin Transport Authority. Jelbi integrates the city’s public transportation offers, including electric scooters, trains and car-sharing. Jelbi is the model most commonly implemented on MaaS, an application mastered by a transit authority offering access to several public mobility services.

In France, since 2018, the city of Mulhouse launched its “Mobility Account” project, enabling city users to have several mobility services in the metropolitan area on a single smartphone application, with a regulation of the services used at the end of the month.

 

Compte mobilité Mulhouse

The arrival of private operators

Some private mobility operators have also caught the wave, we can cite several examples:

In the USA, in Denver, Uber users can find out bus schedules and buy the ticket directly on the application.
In London, Citymapper lists numerous mobility solutions and offers a payment card.

In France, it is complicated to sell public transport tickets for private operators. This is mainly due to the fact that in many cities tickets are lagging behind in terms of digitalization. However, with the LOM law (Loi d’Orientation sur les Mobilités), the access of third parties such as private transport operators to the distribution and sale of public transport tickets should be simplified. This law is based on 3 main pillars in order to transform the current use of mobility.

Investing more and better in day-to-day transportation
Facilitate and encourage the deployment and use of new solutions to enable everyone to get around
Committed to the transition to cleaner mobility in order to reach the carbon neutrality objective in 2050.

 

The advantages of service mobility

MaaS gives us an ideal and ambitious vision of what tomorrow’s mobility could look like, but to achieve this, many steps need to be taken beforehand, notably that of digital transformation by mobility players, whether public or private.

The advantages of the MaaS concept can be distinguished in several ways. First of all, the wide choice of mobility services on offer offers real added value for the user, as he or she no longer needs to download countless applications in order to combine two transportation services. Everything is centralized on a single platform.

It offers users the possibility of combining transportation services to simplify access to mobility, thus ensuring optimal use of transportation modes. Many transportation solutions are now an integral part of transportation networks. Maas makes it possible to integrate and converge them. Thanks to the MaaS technologies developed, the user experience is enriched because users can over-customize their mobility in a single application by connecting different types of services according to their own criteria.

In addition, this segment represents an opportunity for a fundamental change in people’s behavior in and out of the city, supporting the fact that the millennium generation is increasingly disinterested in owning its own vehicle. This new lifestyle is taking more and more place among this generation, which involves driving less and substituting bicycles, scooters and walking.

The MaaS application enables the creation of a seamless travel experience based on demand. In order for advance travel planning to become a reality, transportation systems must evolve towards a more user-friendly, digital model of mobility offering intelligent transportation modes.

Finally, the MaaS concept fits perfectly with the Smart City concept because it enables collaboration between public and private transportation stakeholders. In order to make cities evolve in a sustainable environment through the development of urban travel plans, within the professional world of corporate mobility plans, a change of mentality and a transition towards smoother mobility such as electric mobility is conceivable.

 

Shipotsu, creator of MaaS platforms

Application MaaS sur mobile

At Ship&Co, we have developed an innovative multimodal and soon-to-be-intermodal mobility platform that allows us to create customized trips by combining several transportation solutions. Thanks to our algorithms, travelers can plan, compare, book and pay for multiple transportation solutions on a single platform according to their preferences (greenest, fastest, most economical trip, etc.).

Connected with selected mobility players to offer a range of solutions such as VTC, baggage transfer services, self-service bicycles and scooters, car-sharing, cabs, etc.). In order to go further than the simple local Maas software, we have developed a tool to interconnect solutions in several French geographical areas to create a single Door-to-Door journey.

 

MaaS, the ultimate application for managing travel ?

Adept of concepts articulated around the smart city (the intelligent city) which aims to make cities evolve in a sustainable environment? Including responsible urbanization, intelligent housing, but also modes of transportation and intelligent mobility management. The MaaS (Mobility as a Service) application, also known as “service mobility”, focuses on the field of mobility, and more generally on micro-mobility. This concept enables, among other things, public solutions to be mixed with private, individual and collective services, and all this can be accessed via an application.

Is this the mobility solution of tomorrow ? Can it change the behavior of passengers in their use of transportation? Let’s set out to discover a rich and complex phenomenon, but also one that holds out hope for the future of our society.

 

What is MaaS ?

Mobility as a Service is based on the unification of transport services. Its initial objective is to merge multimodal information and ticketing tools to enable users to get from point A to point B. By centralizing a range of transportation solutions, it makes trips smoother and simpler by offering alternatives to the private car and encourages the use of new forms of mobility such as bicycles, car-sharing, free-floating scooters and public transportation.

 

Choix de services maas

The term MaaS comes from the computer world, more precisely we speak of Software as a Service (SaaS) when we use software that does not load on the server of our company or on our computer. This type of SaaS platform has become widespread in recent years thanks to connectivity and cloud computing. It is a software distribution model in which a third party provider hosts its customers’ applications and makes them available through the use of the Internet. This type of platform allows, among other things, to own, maintain and administer software and infrastructure “on site”.

In reality, on the internet we use these types of software remotely on a daily basis. Around mobility, there are multimodal applications such as Google Maps or City Mapper, for example, which process GPS data in order to geolocalize users. They provide real-time information thanks to a tracking system concerning the availability of the different modes of transport. On the other hand, they do not allow for intermodal solutions, which is why by integrating data and predictive algorithms, with MaaS, users’ journeys should be even smoother because it simplifies the switch from one mode of transportation to another for a single trip, providing centralized information, reservations and payment.

In the case of MaaS, the term is used to designate the various mobility service offers that include alternatives to the individual vehicle, as well as the tools that provide access to these offers. When breaking down the term MaaS, “Mobility” brings together all the solutions, and “as a Service” all the tools to access them.

 

The genesis of the concept

Whim is one of the most cited examples when talking about MaaS. Its global offer is quite simple, it is a mobile application allowing access to several mobility services (bicycles, car-sharing, public transport, cabs, VTC, etc.). The Finnish company has implemented this type of service in the city of Helsinki and continues to grow in other cities around the world, such as Tokyo and Singapore.

In Western Europe, the application that is closest to MaaS was launched by the Berlin Transport Authority. Jelbi integrates the city’s public transportation offers, including electric scooters, trains and car-sharing. Jelbi is the model most commonly implemented on MaaS, an application mastered by a transit authority offering access to several public mobility services.

In France, since 2018, the city of Mulhouse launched its “Mobility Account” project, enabling city users to have several mobility services in the metropolitan area on a single smartphone application, with a regulation of the services used at the end of the month.

 

The arrival of private operators

Loi Mobilité

Some private mobility operators have also caught the wave, we can cite several examples:

In the USA, in Denver, Uber users can find out bus schedules and buy the ticket directly on the application.
In London, Citymapper lists numerous mobility solutions and offers a payment card.

In France, it is complicated to sell public transport tickets for private operators. This is mainly due to the fact that in many cities tickets are lagging behind in terms of digitalization. However, with the LOM law (Loi d’Orientation sur les Mobilités), the access of third parties such as private transport operators to the distribution and sale of public transport tickets should be simplified. This law is based on 3 main pillars in order to transform the current use of mobility.

Investing more and better in day-to-day transportation
Facilitate and encourage the deployment and use of new solutions to enable everyone to get around
Committed to the transition to cleaner mobility in order to reach the carbon neutrality objective in 2050.

 

Source : ecologique-solidaire.gouv.fr

The advantages of service mobility

MaaS gives us an ideal and ambitious vision of what tomorrow’s mobility could look like, but to achieve this, many steps need to be taken beforehand, notably that of digital transformation by mobility players, whether public or private.

The advantages of the MaaS concept can be distinguished in several ways. First of all, the wide choice of mobility services on offer offers real added value for the user, as he or she no longer needs to download countless applications in order to combine two transportation services. Everything is centralized on a single platform.

It offers users the possibility of combining transportation services to simplify access to mobility, thus ensuring optimal use of transportation modes. Many transportation solutions are now an integral part of transportation networks. Maas makes it possible to integrate and converge them. Thanks to the MaaS technologies developed, the user experience is enriched because users can over-customize their mobility in a single application by connecting different types of services according to their own criteria.

In addition, this segment represents an opportunity for a fundamental change in people’s behavior in and out of the city, supporting the fact that the millennial generation is increasingly disinterested in owning its own vehicle. This new lifestyle is taking more and more place among this generation, which involves driving less and substituting bicycles, scooters and walking. This approach follows the trend of raising awareness of new means of transportation that are often more environmentally friendly, thereby reducing everyone’s carbon footprint related to travel.

The MaaS application enables the creation of a seamless travel experience based on demand. In order for advance travel planning to become a reality, transportation systems must evolve towards a more user-friendly, digital model of mobility offering intelligent transportation modes.

Finally, the MaaS concept fits perfectly with the Smart City concept because it enables collaboration between public and private transportation stakeholders. In order to make cities evolve in a sustainable environment through the development of urban travel plans. Within the professional world of corporate mobility plans, a change of mentality and a transition towards softer mobility such as electric mobility is conceivable.

 

Ship&Co, creator of MaaS platforms

application maas

At Ship&Co, we have developed an innovative multimodal and soon-to-be-intermodal mobility platform that allows us to create customized trips by combining several transportation solutions. Thanks to our algorithms, travelers can plan, compare, book and pay for multiple transportation solutions on a single platform according to their preferences (greenest, fastest, most economical trip, etc.).

Connected with selected mobility players to offer a range of solutions such as VTC, baggage transfer services, self-service bicycles and scooters, car-sharing, cabs, etc.). In order to go further than the simple local Maas software, we have developed a tool to interconnect solutions in several French geographical areas to create a single Door-to-Door journey.